The official Octagon announcer for UFC events, introduced on broadcasts as the "Veteran Voice of the Octagon". Bruce’s catchphrase is “IT'S TIME!”, which he Anounces at the main event of the UFC. He is the half brother of the boxing and professional wrestling ring announcer Michael Buffer, and is the President and CEO of their company, The Buffer Partnership. Both are grandsons of boxer Johnny Buff. Buffer holds a black belt in Tang Soo Do and has fought as a kickboxer.